The Power of Marketing

Corona is a bland Pilsner that necessitates a fresh lime wedge in order for it to have any recognizable flavor. Of course, Don Draper would have you believe that it isn't bland, no, it is smooth and drinkable. And, it is the only beer that you can put a lime in. Despite the fact that many beers will taste good on a hot day with a lime, lemon, or orange wedge, many people will protest quite vigorously if you propose such a travesty. In fact, the flavor of many lagers and brown ales are nicely complemented by addition of a lime wedge. But, the manufacturers of those beers haven't put considerable effort in developing a defacto copyright on the practice like the makers of Corona have.

At our departmental BBQ there were many limes leftover from our chicken marinade, and we suggested to others that they try putting wedges in their Heinekins or Amstel Lights. After all, those beers are pretty bland too. However, this usually was responded with a quizzical look, followed by, "But this isn't Corona!". We had to try really hard to get people to think outside the narrow beer + fruit window ingrained in our souls by Don Draper. What we're trying to say is -- put limes in your bland beers. Any brand. It prevents scurvy.