It's our job to do something new in science and publish the results in an appropriate journal. We publish new results when we have enough of them to constitute an "article". However, in our current position, whenever we have enough results to publish an article, colleagues tell us about every aspect of the article that is not "industry ready" and that we should "work on" so that the "Litho Guys" will "like it". In its current state, "Litho Guys won't like it". Who are these mythical, Litho Guys of yore?